We are now able to easily subscribe to blogs via itunes, in the podcast format. Wow, that's a mouthful, what I am trying to say is, your audience can now get your latest blog posts, provided they are acceptable to itunes (mov, mv4, mp4, mp3, etc) format. The only thing they have to do is, view your blog, click on the "Subscribe to this blog" link, cut and paste the url into itunes. Now where in itunes do I paste this url?, well if you click on the "Advance" menu item, and drag down and release on the "Subscribe to Podcast" item, a dialog box will pop-up and you'll have a place to paste the url. Once itunes is finished processing the blog, it will display all of the available content. From there, your audience can view what you've posted and even sync it to their ipod or itouch.
Adding Content...
The best way to add pod-castable media to your blog is to upload your mov, mp4, mp3 or mv4 to your blog, and either start your blog entry with that file or get the html, and paste that into your blog.
The copy will look like this, except your blog and file name will be in place of the test one I had used. This by the way is the upload media window, it pops up when you you click on the "upload file" menu item in the left nav region of your blog.

Setting up your browsers...
The 3 browser we have used focused on are Safari, Firefox and Microsoft Internet Explorer.
First, make sure you have the latest versions of whatever browser you plan on using, also make sure you have the latest version of itunes loaded as well.
Safari -
Drag down from the main menu and select "Preferences" or hit the command and coma key at the same time.

Go to the "RSS" tab, and make "itunes" your default RSS reader.
FireFox -
Drag down from the main menu and select "Preferences" or hit the command and coma key at the same time.

Go to the "Feeds: tab and click on "Choose Application", find and select "itunes" as your default RSS Reader.
This works the same on the Mac as it does on the PC.
Microsoft Internet Explorer -
Ok this one is a little different as version 6.0 doesn't support RSS feeds, so what you have to do is click on the "Subscribe to this blogs Feed" link, a page will come up, disregard all the code in the page, and just cut and paste the url in to itunes. We are now able to easily subscribe to blogs via itunes, in the podcast format.
By the way "linked" media such as videos from "youtube" do not sync over, or at least not in my test situations. So for now, if you want your viewers to see your videos and hear your audio podcasts, the files have to be uploaded to the blog server, via the "upload file" button.
and yes that's it, it's that easy.
-mc